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Prana Mountain
Marketing and eCommerce Responsive Web Design and Development + Product Label Layout in Illustrator
This client is an ecommerce brand that manufactures an herbal drink mix to help increase energy and immunity and dissolve stress.
We wanted to move quickly with the design and development, and I aimed to create a calm as well as vibrant feeling and color palette. I also wanted to show the tastiness and benefits of the product in relatable real-world scenarios in the imagery.
The subdued colors of the site, paired with calming images of nature and people relaxing and splashes of bright green for the buttons and accents helped achieve our goal of creating a warm and cozy ambiance with a hint of vibrant energy.
